Press Release - The Easter Bunny Comes to Southgate Mall


Lauren Poppen

Marketing Director

Southgate Mall



Spring into Easter with Bunny Events at Southgate Mall

Exclusive Sensitive Bunny experiences, photo opportunities and family events planned throughout the month

Missoula, Montana (March, 2019) – Southgate Mall announced today the upcoming arrival of The Easter Bunny on April 5, ushering in the spring season to Missoula. The Easter Bunny will be available to greet families and capture photo memories daily through April 20. If you want to forego purchasing photos, yet see The Bunny visits are always free.

“Meeting the Easter Bunny is one of those classic traditions we can all remember partaking in during spring,” said Lauren Poppen, Southgate Mall. “These unique events will offer our visitors an enhanced experience to create even more Easter memories with their loved ones.”

Families can also use FastPass to pre-pay for their photo package online and reserve a time slot to visit The Bunny. For additional information or to reserve a time, visit

In addition to great photo ops, The Bunny will host three very special, free events for his little visitors: Bunny’s Arrival Breakfast, Sensitive Bunny, and Cute as a Bunny Crafts, a KidX Club activity.

Bunny's Arrival Breakfast

April 7 | 10:00 am | Clock Court 

To celebrate The Easter Bunny’s return, Southgate Mall will host a free breakfast for children of all ages. The first 150 little ones will receive a free gift, plus can enjoy face painting and other activities for a hippity-hoppity good time. Guests are asked to register at Guest Services to receive their complimentary ticket. Because space is limited, pre-registration is required.

Sensitive Bunny

April 7 | 6:00 pm - 8:00 pm | Clock Court 

Between all the lights, music and crowds, seeing Bunny can be overstimulating for some children with autism and special needs. Join us for some sensory-friendly fun the whole family can enjoy! Stop by and take a photo with Bunny in a stress-free environment tailored to meet your family’s needs outside of regular shopping hours. Register for free at:  Sponsored by Big Sky ABA – empowering children with autism through Applied Behavior Analysis.

KidX Club: Cute as a Bunny Crafts

April 16 | 4:00 pm - 6:00 pm | Clock Court

Southgate Mall’s KidX Club will host an “egg-stra” special craft for children. KidX is a free craft club at Southgate Mall where kids get to come together with activities that inspire them to explore their world. Not a member of KidX? Sign up at our next activity or register online at

For a full listing of The Easter Bunny’s hours and photo pricing, visit

About Southgate Mall

Southgate Mall is the premier town center in Missoula and largest retail destination in Western Montana, comprising a trade area that extends 130 miles. Recognized as the “Best Shopping Mall in the State” by INSIDER Travel, Southgate Mall is home to more than 100 national and local retail, entertainment and dining options, as well as over 40 community events and activities throughout the year. A dynamic offering of things to do along with things to buy keeps guests engaged and returning often. Southgate Mall is open seven days a week; Monday to Saturday 10:00 am – 9:00 pm and Sunday 11:00 am – 6:00 pm. Southgate Mall is owned by Washington Prime Group. For more information, please visit or call (406) 721-5140. Be sure to like us on Facebook at and follow us on Instagram with @SouthgateMall.


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