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PRESS RELEASE - SCHEELS Grand Opening + Flannel Fest at Southgate Mall

SCHEELS Store Launches with Grand Opening Event & Flannel Fest at Southgate Mall

SCHEELS Grand Opening

October 2, 2021

7:00 a.m. – outdoor activities begin

9:00 a.m. – store doors open

Flannel Fest at Southgate Mall

October 2, 2021

12:00 p.m. – 4:00 p.m.

The Concourse event area near SCHEELS


SCHEELS Grand Opening

Flannel Fest

Missoula, MT (September 2021) — In January of 2020 Southgate Mall announced that Missoula would be the 3rd Montana town to welcome a SCHEELS sporting goods store. Southgate Mall General Manager Tim Winger says he's very excited for the new store. “We believe SCHEELS is a perfect addition to the dynamic mix of stores, services, and experiences our shopping center offers. We are confident they’ll bring with them the best of sporting goods, gear and apparel in Western Montana, while providing premier customer service and unforgettable experiences,” he says.

A great deal has happened in our world since that 2020 announcement, and now the SCHEELS team is ready to welcome shoppers on October 2. Activities start at 7:00 a.m. outside SCHEELS’ southwest entrance with food trucks, yard games, coffee, ax throwing and more. At 9:00 a.m. SCHEELS will officially open with a ribbon cutting, followed by in-store giveaways and a photo booth, plus coffee, fudge, and candied nut samples from SCHEELS’ own Ginna’s Café.

"We're excited to open the doors and welcome the Missoula community October 2nd! Our doors open at 9:00 a.m., and there will be festivities happening in our parking lot starting at 7:00 a.m. We hope to see you there!" says SCHEELS Store Manager Dan White.

And because two parties are better than one, Southgate Mall will be celebrating the grand opening of SCHEELS with Missoula’s first Flannel Fest, starting at noon. The community is invited to throw on their favorite flannels and join in for a litany of activities including: live music, giveaways, local beers on tap, fall food, ax throwing, s’mores station, live chainsaw carving exhibition, free beard trims, kids’ activities, and more. There will also be a special Meet ‘n Greet with the new University of Montana Griz Hockey Team from 12:00 p.m. to 2:00 p.m. Flannel Fest will be from noon to 4:00 p.m. in The Concourse event space inside the mall next to SCHEELS.

Southgate Mall continues to focus on offering guests meaningful, safe ways to create memories year-round. Through these events, friends and families can experience all the town center has to offer in a safe, community-centered environment.

For more information about Southgate Mall and their upcoming fall events, please visit